Events and content production are at the heart of Container Solutions' marketing strategy. The ongoing COVID-19 pandemic didn’t change this strategy, but certainly affected its execution.
During this Lightning Talk delivered at Admission Online, I shared the journey of our incredibly resilient marketing team during the past few months: from knee-jerk reactions (online webinars and meetups), to planning and delivering Software Circus, our Community Conference, in a virtual format never experienced before.
In this video, you will learn what worked and what didn’t, as well as some tips that might help guide the production of your own company’s virtual events and the formulation of your future event strategy.